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Event Details

Got the Basics Down? What's Next in PPC & SEO

10:30 AM, Meeting Room 16B, 4th Floor

Tracks: eMarketing

  • William R. (Bill) Leake, President & CEO, Apogee Search
  • **Separate registration and payment is required to attend the eMarketing Summit @ InnoTech**

This more advanced session will provide insight and guidance into taking your campaigns to the next level. Topics covered include advanced SEO & link baiting ideas, advanced PPC strategies, A/B and other optimization testing approaches, and other tactics and strategies you can use to position yourself well for success in 2008 and beyond.  Again, this is a more advanced session on SEO and/or SEM for the more sophisticated search marketer.