Event Details
Killing Brad Pitt: Why Buyers Fail to Take Action on your Web site
10:00 AM, Room 16
Tracks: eMarketing
- Brian Massey, Conversion Scientist, Conversion Sciences
- **Important note: The eMarketing Summit, a Special Event @ InnoTech, requires separate registration and payment**
When we consider a major change to our Web presence, we usually start with the visitors. However, we tend to take our favorite stories, our most interesting demographics, and our most desirable customers and roll them into a single vision; a vision of a person that doesn't exist. "Touchpoint personas" allow us to target the real people visiting our sites and tell us exactly how to convert them.
