Event Details
Lead Nurturing: Are You Ready to Abandon "One and Done" ?
10:00 AM, Meeting Room 16B, 4th Floor
Tracks: eMarketing
- Tim Wilson, Vice President, Services, Bulldog Solutions
- Rhonda Wunderlin, Director of Marketing Services, Eloqua
- Additional Panelist from Eloqua to be announced soon, please check back.
**Important note: The eMarketing Summit, a Special Event @ InnoTech, requires separate registration and payment**
How can you generate enough sales-ready leads for your sales team while operating within your (possibly shrinking) budget? By setting aside the "one and done" policy of connecting once with a lead on your own terms, and instead creating powerful lead nurturing campaigns that develop deeper connections not only with prospects ready to buy today, but with those who might well be ready to buy…tomorrow.
In this panel, experts from Eloqua and Bulldog Solutions will define lead nurturing and discuss implementation of BtoB online lead nurturing programs that drove improvements in marketing ROI. Their discussion will include personalized URLs (PURLs), e-mails with dynamic content, multidimensional lead scoring and more.
