Event Details
The Decline of Advertising & the Creative Renaissance
2:30 PM, Meeting Room 16AB, 4th Floor
Tracks: eMarketing
- Rebecca Lieb, Editorial Consultant, The ClickZ Network
- **Important note: The eMarketing Summit, a Special Event @ InnoTech, requires separate registration and payment**
Ever wonder why digital agencies are so rarely called "advertising" agencies?
With increased consumer adoption of digital media and the subsequent decline of traditional media consumption, advertising models are shifting toward marketing models. This presents new challenges - and great opportunities - to digital marketers.
Where are the opportunities to embrace, and the pitfalls to avoid?
Where and how will you fit in this Brave New Digital World?
