Event Details
Communication Shifts: How Brands Communicate Through Twitter and the Blogosphere
2:30 PM, Room 16, 4th Floor
Tracks: eMarketing
- Simon Salt, CEO & Co-Founder, IncSlingers
- Chad Sour, Account Executive, Moroch | PR
- **Important note: The eMarketing Summit, a Special Event @ InnoTech, requires separate registration and payment**
With social media adoption rates growing at an exponential rate, consumers have never been closer to and had more influence upon the brands they use. Their experiences with brands - both good and bad - are accessible to vast numbers of people in real time. Companies, in turn, have never been closer to their customers. As a result, we've seen an unprecedented, necessary shift in the way brands communicate and connect with consumers as well as other businesses.
In this session, Chad Sour of Moroch | PR and Simon Salt of IncSlingers will explore two of the most prominent social media platforms companies are using today - Twitter and blogs. They will delve into the questions companies should be asking to set themselves up for social media success. What do we hope to achieve through social media? What's our brand's personality? What does that personality look, feel and sound like? And they will share examples of brands who have tweeted and blogged their way to success.
