Event Details
How Best-in-Class Companies Make Word-of-Mouth Marketing Work Successfully
11:30 AM, Meeting Room 16AB, 4th Floor
Tracks: eMarketing
- Scott Ballantyne, VP & General Manager, Personal Systems Group, Hewlett Packard
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- **The eMarketing Summit @ InnoTech is a special event requiring separate registration and payment**
Every marketing person in the world is being told or is driven to go do something viral, do something web 2.0. It's the shiny new object. But having someone make something go viral is about as easy as telling someone to go buy the winning lottery ticket. Scott will discuss a specific case study on how HP used social media not social technology to increase sales and create a buzz around their products.
