Event Details
Texas eMarketing Summit
2009 Texas
a Special Event @ InnoTech, Room 16, 4th Floor
THE EVOLUTION TO DIGITAL MARKETING
SESSIONS MARKED WITH ** BELOW ARE AVALABLE TO DOWNLOAD
Thursday, October 29, 2009
After two sold out, highly successful eMarketing tracks the past two years, the Texas eMarketing Summit is back with even more innovative strategies for your business. This year's Texas eMarketing Summit focuses on maximizing the internet marketing strategies you already have in place while demonstrating the latest tools and techniques being used successfully by the region's top companies.
*Important note: The eMarketing Summit requires separate registration and payment. Cost is $79.00 per person, prior to midnight CST Friday, October 16, 2009; $89.00 per person after October 16, 2009 Registration includes lunch. Registration is non-refundable; however, is transferrable.
Presentations are subject to change.
2009 eMarketing Summit Emcee
Bill Leake
President & CEO
Apogee Search
eMarketing Summit Registration/Continental Breakfast/Networking
7:00am - 7:45am
**Lessons Learned from Five Internet Marketing Experts
THIS SESSION IS AVAILABLE TO DOWNLOAD - CLICK ABOVE LINK
7:45am - 8:45am
Back by popular demand, this opening session will again kick off the Texas eMarketing Summit. This first presentation will be fast paced and packed with 25 how to's for implementing a successful online strategy. Subjects include social media, search, email, web site effectiveness and metrics. Don't miss this important warm up for the rest of the day.
Nick Weynand, President, TradeMark Media
Chris Aarons, General Manager, Ivy Worldwide
Peter Poulin, Executive Vice President, Marketing, Hoover's Inc.
Clay Olivier, Chief Marketing Officer and Chief Operating Officer, Volusion
You will choose one of the following (2) sessions at 9:00am:
Making the Most of Email Marketing: Building Your Business With Stylish Email
9:00am - 10:00am
Jim Hitch , Agency Relations Manager, Emma
In this talk, Jim will show how an effective email marketing program can strengthen your customer loyalty, drive more traffic to your site and grow your business in style. With plenty of creative examples and statistics, you'll learn how to build a quality list, create expert campaigns and make the most of the response results email provides. Anyone involved in the marketing or communications plans of an organization will benefit from the presentation.
OR
Exploiting Social Media to Master Search Marketing
9:00am - 10:00am
Ian Strain-Seymour, Director of Product Development and Strategy, Apogee Search
If there is one session that you can't afford to miss, this is it! Using real-life examples, you will learn the secrets top online marketers use to beat the competition and squeeze the greatest results possible from their Search Marketing by exploiting Social Media. Starting with 8 common pain points...MORE
You will choose one of the following (2) sessions at 10:00am:
Mobile Advertising: Engaging Today's Consumer is Not All About Social
10:00am - 11:00am
Tim Hayden, CEO, GamePlan Marketing
Social technology is evolving the way the people around the world communicate with each other. Both tightly knit and loosely bound relationships are creating more offline experiences than ever, and the proliferation of smart phones is fueling this trend further...MORE
Killing Brad Pitt: Why Buyers Fail to Take Action on your Web site
10:00 am
Brian Massey, Conversion Scientist, Conversion Sciences
When we consider a major change to our Web presence, we usually start with the visitors. However, we tend to take our favorite stories, our most interesting demographics, and our most desirable customers and roll them into a single vision; a vision of a person that doesn't exist. "Touchpoint personas" allow us to target the real people visiting our sites and tell us exactly how to convert them.
Exhibits & Networking
11:00am - 11:30am
eMarketing Summit Luncheon Presentation Featuring
Bryan G. Rhoads, Sr. Digital Strategist, Intel Social Media Center of Excellence
Tying it all Together: Integrating your Business and Brand into Social Conversations
Take a deep breath, ignore the hype, its time to get down to business. Sales and marketing objectives haven't changed, neither have your audiences, but online social dialogues are an expected user experience with your business and brand...MORE
Lunch served at 11:30am Presentation 12:00pm Hosted by the AMA - Austin Chapter
1:00pm - 1:55pmTop 10 Extreme Social Media Promotion Hacks
Giovanni Gallucci, social media ninja giovanni gallucci, llc
In this presentation, Giovanni gives you 10 of the best blue hat techniques he's used over the past decade to get the best results possible in promoting top brands and personalities on sites like twitter, youtube, flickr, linkedin and more in 45 minutes of action-packed content. Soup to nuts, he'll show you the why and how of creating a potent small social media ecosystem that will help build your brand, connect you with your customers and keep you one step ahead of your competition on several online fronts.
Networking & Exhibits
1:55pm - 2:30pm
Twitter and Advanced Blog Strategies - Are You Getting the Most From Your Conversations?
2:30pm
Simon Salt, CEO & Founder, IncSlingers
Chad Sour, Account Executive, Moroch | PR
With social media adoption rates growing at an exponential rate, consumers have never been closer to and had more influence upon the brands they use. Their experiences with brands - both good and bad - are accessible to vast numbers of people in real time. Companies, in turn, have never been closer to their customers. As a result, we've seen an unprecedented, necessary shift in the way brands communicate and connect with consumers as well as other businesses.
In this session, Chad Sour of Moroch | PR and Simon Salt of IncSlingers will explore two of the most prominent social media platforms companies are using today - Twitter and blogs. They will delve into the questions companies should be asking to set themselves up for social media success. What do we hope to achieve through social media? What's our brand's personality? What does that personality look, feel and sound like? And they will share examples of brands who have tweeted and blogged their way to success.
Five Essential Tools for Improving and Measuring New Media Marketing Results
3:30pm - 4:30pmMarketing professionals who are seeing the best results from social media and search marketing have assembled a powerful yet affordable toolkit of essential Marketing Automation products that enable them to:
• monitor and engage in online conversations
• manage community relationships
• automate new media marketing tactics
• integrate new media and traditional media marketing
• measure and optimize results
Join this panel of experts who are providing the first generation of tools that are helping Marketers make sense of the social media and search landscape, engage with their community, and generate and track results.
Proposed Speakers:
Moderator: Pam O'Neal, Vice President of Marketing, BreakingPoint Systems
NEW!!! Emma's Austin Soiree - immediately following the eMarketing Summit
Complimentary admission for eMarketing Summit participants
Submerged Austin
333 E. Second St (right across the street from the convention center, just walk on over)
5P - 7P
2 drink tickets are included at the party, plus heavy appetizers
Come on out and join the AIMA with sponsor Emma email marketing, as we welcome Emma's new satellite office to Austin.
eMarketing Summit Sponsored by
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