Speaker Information
Speaker Bios
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Chris AaronsGeneral Manager, Ivy WorldwideChris Aarons is a seasoned marketing professional who is breaking ground at the intersection where demand generation and social media meet. He has facilitated many group programs for clients, spoken at industry group events and is currently a teacher and serves as a guest lecturer at the Univ. of Texas at Austin on Word-of-mouth Marketing. An innovator with more than seventeen years experience he has created and implemented powerhouse programs in a variety of professional settings. From international PR agencies to Fortune 500 companies, Aarons is the quintessential "go-to" guy in strategic marketing that require the highest level of creativity and knowledge. In 2006 he launched a successful social media program at AMD, which quickly defined best practices in the world of blogging and media relations.In 2007, Aarons co-founded Ivy Worldwide, formerly Buzz Corps, Inc., (with partner Geoff Nelson), a hands-on word-of-mouth, social media and influencer marketing consultancy. The launch of this new endeavor was met in the blogging community with deep anticipation and praise. With his in-depth knowledge of online communities and influencers, Aarons has successfully tackled challenges for industry-leading companies including HP, Dolby Laboratories, Philips Electronics and Kodak. In October 2008, Ivy Worldwide received top honors from the Word of Mouth Marketing Association (WOMMA) for their “31 Days of the Dragon” campaign. The WOMMIE recognizes excellence in word-of-mouth marketing and the creators responsible for such success stories. Most recently, Chris and Ivy Worldwide have also won Summit International’s Emerging Media Award for Best Lower Cost Program, HP’s Circle Award for Marketing Excellence and was named as a finalist for both ad:tech’s Limelight Award for Best Social Media Marketing & WOM campaign as well as Promo Magazine’s Pro Award for Best Campaign on a Budget for 2009. |
