Aaron Gray

Principal and Owner, Greater Returns

Aaron Gray, Principal and Owner of Greater Returns, helps companies use web measurement and optimization tools and processes to drive measurable improvements in marketing and business performance.  A veteran in the space, Aaron has held key roles at multiple analytics software companies, including Coremetrics and Webtrends, driving measurement and optimization efforts for organizations like AT&T, Bank of America, Alltel, Mastercard, Fujitsu, HSBC, Logitech, Orbitz, American Eagle Outfitters, ThomsonReuters, Internet Broadcasting, Kmart, SkyMall, and more.  

In 2000, Aaron founded Tweak Interactive, an interactive strategy and design business focused on great customer experiences.  At Tweak, Aaron developed and tested site strategies and interaction models for both emerging and established brands.  It was at Tweak where Aaron first discovered the power of data to drive site design optimizations, leading to better business performance of the site.
 
Aaron has a Bachelor of Arts degree in Psychology from The Evergreen State College in Olympia, Washington.