Event Details

Bringing Sexy Back into Email Marketing

April 17
10:30 AM, Room D135

Tracks: eMarketing

• Ryan Buchanan, President & CEO, eROI
• **The eMarketing Summit @ InnoTech is a special event requiring separate registration and payment**

Has your email marketing program gotten tired, neglected, and stuck in a rut? eROI CEO, Ryan Buchanan, will use several case studies from some sexy and unsexy businesses to show how marketers can breath life back into their email marketing program.  Considering the number of brand touchpoints email has with your customer, it’s critical to understand how email drives your brand, your marketing return on investment (ROI), and your Email Brand ROI – the value of both brand and ROI combined.  You don’t have to be a Justin Timberlake fan to get a lot out of this session.

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