Event Details

Optimize the Customer Funnel for More Sales-Ready Leads

April 16
1:00 PM, Room D135

Tracks: eMarketing

• Richard Sharp, Vice President, Marketing, Marqui
• **The eMarketing Summit @ InnoTech is a special event requiring separate registration and payment**

Marketers are presented with the challenge of delivering enough sales-ready leads for their salesforce to meet their quota. How do they do this with limited marketing dollars? How do they align with a salesforce focussed on immediate sales while still continuing to nurture leads for long term? Join Marqui and one of their clients to go through a real case study of a closed loop marketing campaign that employs marketing automation software to:

• Increase and capture online leads
• Score leads to prioritize sales efforts
• Nurture leads and effectively build interest over time
• Demonstrate ROI for multi-channel campaigns

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