Event Details

Personalized Marketing – Integrating Digital in to Campaigns

April 16
3:30 PM, Room D135

Tracks: eMarketing

• Jennifer Friese, Vice President and Managing Director, Avenue A | Razorfish
• Peter Imbres, Senior Vice President, Hill & Knowlton, Digital Practice
• April Karnes, Specialist, E-Commerce Marketing, Northwest Airlines Inc.
• **The eMarketing Summit @ InnoTech is a special event requiring separate registration and payment**

Achieving this goal and cutting through the noise requires a unique factor, connecting emotionally with customers from the traditional campaign to to the digital campaign. Hear from a panel of PR and marketing campaign experts on how companies and their agencies are effectively integrating new media and social networking into national and international campaigns.   Find out how brands are engaging their audience and building their brand personality online and off.  This panel will showcase integrated marketing campaigns from National Airlines and other top national brands. 

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