Event Details

Search Engine Building Blocks

April 16
2:30 PM, Room D135

Tracks: eMarketing

• Bill Leake, President & CEO, Apogee Search
• **The eMarketing Summit @ InnoTech is a special event requiring separate registration and payment**

This session will provide a quick overview of search engine marketing (SEM) from basic natural search engine optimization (SEO) and link development to pay-per-click (PPC) search engine placement and the emerging field of social media promotion and optimization. The discussion will range from basic to advanced SEM and best practices to tactics you can implement right away. 

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