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Event Details
The Secrets to Predictable Innovation
April 16
9:00 AM, Room E147
Tracks: Innovation, Open to all Attendees
- Anthony Ulwick, Author of the Bestseller, "What Customers Want" and Founder, Strategyn
In his book, What Customers Want – Using Outcome-Driven Innovation to Create Breakthrough Products and Services, Tony Ulwick introduced a bold new concept: innovation could be transformed from an unstructured business process into a lean, linear, and predictable discipline. Since then, Outcome-Driven Innovation® methodology has been adopted by admired companies such as Microsoft and Johnson & Johnson, been voted one of the best business ideas by Harvard Business Review, and cited by thought leader Clayton Christensen in his best-selling work The Innovator’s Solution. In many firms, Strategyn’s approach is supplanting VOC, QFD, and other methodologies as a best practice for innovation. It has also taken hold as an effective discovery-stage methodology in the Stage-Gate® process. In this dynamic presentation you will learn about unlocking hidden opportunities, decoding unarticulated needs and driving new market creation.
