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eMarketing Summit @ InnoTech
eMarketing Summit Chairperson
Kent Lewis, President, Anvil Media, Inc.
Thank you to Kent for his leadership, direction and vision
for the 2009 eMarketing Summit @ InnoTech.
Rahaf Harfoush, New Media Strategist, Member of Obama's Social Media Team &
2009 eMarketing Summit a Special Event @ InnoTech
Wednesday, April 22, 2009 & Thursday, April 23, 2009Oregon Convention Center
Portland Ballroom, up one level from Exhibit Hall E
Emcee Steve Gehlen, Executive Director of the Internet Strategy Forum
The two-day eMarketing Summit brings together marketers, business owners and internet professionals from throughout the Northwest. Now in its fifth year, the eMarketing Summit, a Special Event @ InnoTech, focuses on the strategies and concepts of eMarketing while demonstrating the latest tools and techniques used by the Northwest's top companies.
For only $149.00 per person, the eMarketing Summit @ InnoTech includes:
- two full days of dedicated eMarketing sessions, including lunch each day
- all of the InnoTech Conference sessions & vendor seminars on Thursday, April 23rd
- InnoTech Exhibits (Thursday, April 23rd only)
Register today and reserve your space.
Wednesday, April 22, 2009
Portland Ballroom 256
9:00am - 9:50 am
Experience Strategies: Maximizing Customer Engagement in the Fragmented Brandscape
James Rice, Creative Director, Ascentium
Mike Caplan, Director of Client Services, Ascentium
When customers control how and when they engage with brands, what can you do to win their loyalty?
James Rice and Mike Caplan from Ascentium will present an approach to how brands can drive meaningful interactions for customers on a personal level through Experience Strategies. Using a three-step approach, you'll learn new ways to listen to customers, new ways to think about customer identities and new ways to speak to specific audiences.
10:00am - 10:50am
Attribution, Influence, and Engagement: The Digital Marketer's New Nightmare
Eric T. Peterson, Chief Executive Officer & Principal Consultant
Web Analytics Demystified, Inc.
Just as digital marketers have started to get their arms around click-through rates, landing page optimization, and campaign return on investment a whole new class of challenges and opportunities has emerged. Now digital marketers are working to understand attribution, engagement, and the influence of social media on their efforts. Join Eric T. Peterson, author and web analytics consultant, and hear about the Digital Marketer's New Nightmare.
Convergence Marketing: Combining Brand and Direct for Unprecedented Profits
Richard G. Rosen, President & CEO, ROSEN - a global marketing consultancy
11:30am - 12:00pm, Lunch
12:00pm - 12:50pm, Presentation
Convergence is the common language for Business and Advertising. Rosen's method fuses business school analytics, creative marketing and advertising, and the aesthetics of design and function, into a fully integrated approach that drives profits.
Convergence builds brand loyalty faster, with less budget and real time accountability, in both acquisition and retention. It offers better processes and a set of practical business tools you can use right away to increase your success, including the Rosen Velocity Scale™.
1:00pm - 1:50pm
Local Search Marketing Strategies
David Mihm, Director & COO, GetListed.org
As the number of personalized and blended search results has increased over the last 12 months, so has the importance of Local search marketing. Companies from big box brands to mom & pops have all been affected by the introduction of the Google "10-pack" into desktop search, and similar location-based results on mobile devices. In this session you'll gain an understanding of how Local search engines like Google Maps and Yahoo Local work, and learn strategies for maximizing your exposure for geo-relevant search terms.
200pm - 2:50pm
To blog or not to blog: Making blogging work for your corporation
Rick Turoczy, Writer, Silicon Florist
Whether out of curiosity or under pressure, you've likely started a company blog. Maybe you're even letting employees blog. But making blogging a successful component of your organization's communications and support programs? That's another thing, entirely.
3:30pm - 4:30pm
Just the Tips Please - Implementing a Success Online Strategy
Speaker: Dylan Boyd, Vice President of Sales & Strategy, eROI, Inc.
Moderator: Kent Lewis, President, Anvil Media, Inc.
In today's demanding business environment, there is increasing pressure to achieve more with fewer resources. Tips from this presentation will provide enough value for the entire Summit. This session will be fast paced and packed with 20 "how to" tips for implementing a successful online strategy. Subjects include social media, search, email, web site effectiveness and metrics. All Summit participants will also get these tips electronically after the event.
Thursday, April 23, 2009
Portland Ballroom 256
9:00am - 9:50am
How Best-in-Class Companies Make Word of Mouth Marketing Work Successfully
Scott Ballantyne, Founder and CEO of SR2 Marketing LLC VP & General Manager, Personal Systems Group, Hewlett Packard
As the former VP, Personal Systems Group at Hewlett Packard, Scott knows every marketing person in the world is being told or is driven to go do something viral, do something with social media. It's the shiny new object. But having someone make something go viral is about as easy as telling someone to go buy the winning lottery ticket. Scott will discuss a specific case study on how HP used social media not social technology to increase sales and create a buzz around their products.
10:00am- 10:50am
Companies and Communities: Participating without being sleazy
Dawn Foster, Fast Wonder Consulting Moderator (pictured left)
Kelly Feller - Intel
Jake Kuramoto - Oracle
Dan Divens - Tripwire
Description: Online communities are all the rage in today's talk of web 2.0, social media, new media, and other buzzwords, but despite the hype, communities should not be dismissed as a fad. Online community engagement is a critical part of any company's strategy. This panel will examine best practices and tips for engaging with online communities and will help you understand how to incorporate community efforts into broader company initiatives. Engage more deeply with customers, reduce costs, and increase your reach to retain existing customers while finding new ones through online communities, blogs, Facebook, and more.
InnoTech & eMarketing Summit Keynote Presentation(Portland Ballroom 255)
Rahaf Harfoush, New Media Strategist, Member of Obama's Social Media Team, &
Associate Director of the Global Cooperation Initiative at the World Economic Forum
11:30am - 12:00pm Lunch
12:00pm - 12:50pm Keynote Presentation entitled
Yes We Did: Strategic Insights and Social Media from the Campaign that Changed History
Rahaf Harfoush, New Media Strategist, Member of Obama's Social Media Team, & Associate Director of the Global Cooperation Initiative at the World Economic Forum
Hope. Change. Action. In this talk, Rahaf Harfoush provides an insider's look at Barack Obama's all-encompassing -- and, yes, historic -- social media campaign. In terms of strategy, how do you plan, roll out, and grow a campaign that gets noticed, that goes viral, that people make their own, but which always comes back, time and again, to your message? More...
Hosted by the AMA-Oregon Chapter
1:00pm - 1:50pm
What is your Social Media Conversion Rate?
Brian Massey, Conversion Scientist, Conversion Sciences
Dave Evans, Digital Voodoo
In his book "Social Media Marketing: An Hour a Day", Dave Evans extends the marketing funnel beyond the purchase to include "use," "opinion," and "talk." This is the social portion of the funnel, and each phase requires a conversion, which we call a "Social Conversion." When you complete a social conversion, you increase the traffic to the pre-purchase portion of your marketing funnel where prospects can become customers. More...
2:30pm - 3:20pm
Social Media Marketing
Our panel will bring you specific strategies, goals, tools, tactics & measurements that you can apply to your own corporate social media marketing strategy. The panel will be focusing on specific tools:
Twitter Strategies: Carri Bugbee - Big Deal PR
LinkedIn: Kent Lewis - Anvil Media, Inc.
Facebook: John Cooney, Senior Marketing Manager, Intel
3:30 - 4:20pm
Hot Seat Panel - Real World Advice For Your Web Site
Moderator: Ben Lloyd - President, Amplify Interactive
Panelists:
Hallie Janssen - Anvil Media, Inc.
Kent Schnepp - EngineWorks
Lisa Williams - Media Forte Marketing
Scott Hendison - SearchCommander
Not sure your site is fully optimized for search engines or visitors? Have you always wished for a panel of Search Marketing experts to review your site and give you recommendations for improvement?
eMarketing Summit Sponsors & Partners
