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Conference Sessions
eMarketing Summit @ InnoTech
Wednesday, April 16, 2008
AND
Thursday, April 17, 2008
Oregon Convention Center, Room D135
The two-day eMarketing Summit brings together marketers, business owners and internet professionals from throughout the Northwest. Now in its fourth year, the eMarketing Summit, a Special Event @ InnoTech, focuses on the strategies and concepts of eMarketing while demonstrating the latest tools and techniques used by the Northwest's top companies.
For only $149.00 per person, the eMarketing Summit @ InnoTech includes:
- two full days of dedicated eMarketing sessions, including lunch each day
- all of the InnoTech Conference sessions & vendor seminars on
both days of the InnoTech event (April 16-17)
- InnoTech Exhibits (Thursday, April 17th only)
- Breakfast with Featured Speaker Don Tapscott, Author, WIKINOMICS: How Mass Collaboration Changes Everything (Thursday, April 17)
2008 eMarketing Summit Agenda
Wednesday, April 16th
8:30am - 9:00am
Registration, Networking & Coffee
9:00am - 10:00am
Strategies for Planning & Building an Online Community
Dawn Foster, Director of Developer Relations, Jive Software (pictured left)
Jeff Hardison, Senior Counsel and Director of Business Development, McClenahan Bruer Communications
Kerry McClenahan, CEO and President, McClenahan Bruer Communications
Barry Tallis, Strategic Consulting Director, Jive Software
Every company owner or C-level manager is talking about how to develop an online community strategy incorporating traditional media and the internet. Online community engagements like blogs, wikis and more are tremendous resources to build a conversation with your constituents, but there's no one-size-fits-all package. More...
10:00am - 10:30am
Break
10:30am - 11:30am
What the Heck is a Widget?
Dylan Boyd, Vice President of Sales and Strategy, eROI, inc.
Matt Bijur, Vice President, Business Development, KickApps
David White, VP of Business Development, FlightStats
Mike Berkley, CEO, SplashCast Media
Widgets are building blocks for social aggregators. Widgets can also quickly help your web site reach new audiences in web 2.0 including social media, blog, web site and more. This expert panel will discuss the roadmap to planning, designing, creating and distributing this innovative gadget.
11:30am - 1:00pm
Portland Ballroom 251
eMarketing Summit Peer to Peer Collaboration Luncheon
We heard you!! Based on popular demand for more networking and peer to peer discussions, common thought lunch tables are a new addition to the eMarketing Summit. Topics will be decided upon by you, the attendee, and hosted by a peer in the region. You can choose to sit with the Twitteraholics or people just trying to get their email read. It will be a valuable hour of time.
1:00pm - 2:00pm
Optimize the Customer Funnel for More Sales-Ready Leads
Richard Sharp, Vice President, Marketing, Marqui
Marketers are presented with the challenge of delivering enough sales-ready leads for their salesforce to meet their quota. How do they do this with limited marketing dollars? How do they align with a salesforce focussed on immediate sales while still continuing to nurture leads for long term? More...
2:00pm - 2:30pm
Break
2:30pm - 3:30pm
Search Engine Building Blocks
Bill Leake, President & CEO, Apogee Search
This session will provide a quick overview of search engine marketing (SEM) from basic natural search engine optimization (SEO) and link development to pay-per-click (PPC) search engine placement and the emerging field of social media promotion and optimization. The discussion will range from basic to advanced SEM and best practices to tactics you can implement right away.
3:30pm - 4:30pm
Personalized Marketing – Integrating Digital in to Campaigns
Panelists:
Jennifer Friese, Vice President and Managing Director, Avenue A | Razorfish
Peter Imbres, Senior Vice President, H & K Digital
April Karnes, Specialist, E-Commerce Marketing, Northwest Airlines Inc.
Achieving this goal and cutting through the noise requires a unique factor, connecting emotionally with customers from the traditional campaign to to the digital campaign. Hear from a panel of PR and marketing campaign experts on how companies and their agencies are effectively integrating new media and social networking into national and international campaigns. Find out how brands are engaging their audience and building their brand personality online and off. This panel will showcase integrated marketing campaigns from National Airlines and other top national brands.
5:30pm - 8:30pm
Join InnoTech, SEMpdx & pdxMindShare at this networking and educational event. Meet InnoTech attendees, SEMpdx board members and network with other Web professionals. Open to all - interested in technology, search engine marketing and general business networking.
Event being held at Armory / Gerding Theater (128 NW 11th Ave). Visit pdxMindShare for details.
Thursday, April 17th
7:30am - 9:00am, Portland Ballroom 251
InnoTech Breakfast Featured Speaker
Don Tapscott, Chief Executive, New Paradigm & Author,
WIKINOMICS: How Mass Collaboration Changes Everything
What do MySpace, InnoCentive, Flickr, Second Life, YouTube, Linux, the Human Genome Project and the Chinese Motorcycle industry have in common? They are examples of mass collaboration – where peers come together to create value. More...
9:30am - 10:30am
Social Media Marketing for Businesses
Kent Lewis, President, Anvil Media, Inc.
More than just buzzwords, Web 2.0 social networks have transformed how people interact and relate. The explosive growth of social media sites has created increased complexity for marketers, but there is hope. By understanding how the various platforms and Web sites work, marketers have a tremendous opportunity to extend their brand and ultimately drive sales. More...
10:30am - 11:30pm
Bringing Sexy Back into Email Marketing
Ryan Buchanan, President, eROI, Inc.
Has your email marketing program gotten tired, neglected, and stuck in a rut? eROI CEO, Ryan Buchanan, will use several case studies from some sexy and unsexy businesses to show how marketers can breath life back into their email marketing program. More...
12:00pm - 1:30pm, Portland Ballroom 251
eMarketing Summit Featured Luncheon Speaker
Hosted by AMA-Oregon Chapter
10 Truths of Marketing In A Web 2.0 World
Rohit Bhargava, Senior Vice President, Digital Strategy & Marketing, Ogilvy 360 Digital Influence & Author of Personality Not Included and The Influential Marketing Blog
1:45pm - 2:30pm
InnoTech Happy-45 Minute Reception
2:30pm - 3:30pm
New Media Monetization In 47 Minutes Or Less
Paul Colligan, CEO, Colligan.com, Inc.
Paul Colligan, CEO of Colligan.com, Inc. is a huge fan of New Media - not just because of what it lets him do - but because of the many ways he can profit from it. Join Paul for an extremely entertaining, fast- paced and content-rich journey through the fabulous reality of New Media Monetization. This session starts with an explanation of 3 simple truths and ends with a blueprint for success that will forever change the way you view the future of media. Enter with high expectations and leave with a plan.
3:30pm - 4:30pm
Hot Seat Panel - Real World Advice from the Experts
Moderator, Kent Lewis, President, Anvil Media, Inc.
Panelists:
Scott Hendison, CEO, SearchCommander
Ben Lloyd, President, Amplify Interactive
Kent Schnepp, Co-Founder and Vice President of Operations, EngineWorks, Inc.
The Hot Seat Panel is an intimate, interactive panel discussion where you will get real, specific advice tailored to your site at a bargain price. During this session, our expert panelists will critique actual sites and address specific questions and issues related to site search optimization, usability, functionality and more. The Hot Seat Panel concept was created by SEMPDX.org in Portland, OR.
Interested in having your site critiqued? Click here for more information.
Register today and reserve your space.
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