eMarketing Summit @ InnoTech

The two-day eMarketing Summit brings together marketers, business owners and internet professionals from throughout the Northwest.  Now in its sixth year, the eMarketing Summit, a Special Event @ InnoTech, focuses on the strategies and concepts of eMarketing while demonstrating the latest tools and techniques used by the Northwest's top companies.  

For only $149.00 per person, the eMarketing Summit @ InnoTech includes:

-     two full days of dedicated eMarketing sessions, including lunch each day (May 5 & 6, 2010)
-     all of the InnoTech Conference sessions & vendor seminars on Thursday, May 6th ONLY
-     InnoTech Exhibits (Thursday, May 6th ONLY)

Register today and reserve your space at the following presentations & more (exact dates/times will be posted in March):

2010 eMarketing Summit Agenda

Wednesday, May 5, 2010

9:00am - 9:50am
SEMpdx Presents the Future of Search
Download This Presentation - Hallie
Download This Presentation - Analytics
Download This Presentation - Future
We all know how search engines work. But do you know they will work tomorrow and in the future? This session, presented by a panel of Search and Social media experts from SEMpdx, will discuss what you need to know as a user of search engines and as a marketer on search engines. Topics will include: personalization of search results, mobile and local search, real time search, social search, and the shift in ranking algorithms.
Hallie Janssen, Vice President, Anvil Media, Inc.
Lisa Williams, Owner, MEDIA forte marketing
Scott Hendison, CEO, Search Commander, Inc.


10:00am - 10:50am
Doing Analytics Right:  Understand Your Goals, Measure Contextually & ACT!
Download This Presentation
Not sure what you should be measuring? Don't know what to do with the data you've got? Don't think your company is doing analytics right? Come listen to Aaron Gray, principal at Greater Returns and analytics industry veteran, as he discusses how to determine what's important for you to measure, deciding on the right measurement tools, and developing a process for fine-tuning the value contribution of your web site to your business.
Aaron Gray, Principal, GreaterReturns

11:30am - 1:00pm  Lunch & Presentation featuring
The New Media Paradigm: Dynamic Publishing, Socialized Content & The Construct of Good
Download This Presentation
We've seen some incredible shifts in media and content delivery, yet a serious void exists with respect to how stories are told, sourced, curated and even editorialized. Investigative journalism is dying a slow death. With CPMs largely in flux, publishers and advertisers face a major dilemma in how to monetize. Ownership and privacy are also formidable challenges. Transmedia storytelling and value co-creation can help create mindshifts, and give us an opportunity to look at the bigger picture: which is to create experiences that are meaningful, and inspire us to act in ways that help improve the world.

Gunther Sonnenfeld
SVP, Director of Experience & Applied Technology
Omnicom Agency, RAPP Worldwide

1:00pm - 1:50pm
Mobile Marketing 2010: The Year We Make Contact
After years of fledging efforts, 2010 is the year that mobile marketing is finally coming into its own.  Innovative companies small and large are using mobile as a channel for customer advertising, promotion, engagement, support and loyalty.  But it's still early in the race, with fragmented markets and nascent platforms that pose real challenges for budgeting and execution. In this session, we'll talk to the people behind the platforms and applications that are bringing mobile marketing to life - and find out how marketers can create cutting edge programs without bleeding -edge risk.
Scott Kveton,CEO, Urban Airship
Benjamin Jacobsen, Co-Founder, Mobspot
Kevin Tate, Founder and Principal, StepChange Group
Ken Brady, Co-Founder and CEO, Genkii


2:00pm - 2:50pm
Doing it All Yourself - Panel Discussion
Download This Presentation
David Baker, Director of the Office of Web Communications, Oregon State Univerity
Alexa Wriggins, Senior Director, Audience Development & Analytics, PC World Macworld
Panel Moderated by Steve Gehlen, Founder, Internet Strategy Forum
Learn from our panel of experienced online marketers how successful companies and marketing departments are successfully integrating (and juggling) ALL aspects of online marketing and making it work within their organizations. There will be plenty of time for Q & A.


3:00pm - 3:50pm
"Location, Location, Location"-  A Crash Course in Geo-targeted Search Engine Marketing
As the personalization of search results based on location increases, and mobile smartphone adoption continues to explode. Among the major search engines, Local search marketing continues to grow in importance.  Google in particular continues to roll out significant changes to its local algorithm on a monthly-almost weekly-basis. By attending this session, you'll stay up to date on where this algorithm may be going, and learn how to discover other geo-relevant web properties that can bring you (or your clients) customers.
David Mihm, President & CEO, GetListed.org

Thursday, May 6, 2010

9:00am - 11:00am (TWO HOUR WORKSHOP)
Top 10 Social Media Promotion Hacks
Download This Presentation
In this presentation, Giovanni gives you 10 of the best blue hat techniques he's used over the past decade to get the best results possible in promoting top brands and personalities on sites like twitter, youtube, flickr, linkedin and more in 45 minutes of action-packed content. Soup to nuts, he'll show you the why and how of creating a potent small social media ecosystem that will help build your brand, connect you with your customers and keep you one step ahead of your competition on several online fronts.
Giovanni Gallucci, Social Media Ninja, giovanni gallucci, llc


11:00am - 11:30am  Break & Exhibits

11:30am - 1:00pm  Lunch & Presentation featuring
Download This Presentation

Lindsey Reynolds           
Emerging Media Specialist   

"Join the Conversation" with Lindsey Reynolds, Emerging Media Specialist, Southwest Airlines who has joined the event as a featured speaker at this year's eMarketing Summit @ InnoTech.    Learn how Southwest Airlines has used Social Media channels to continually evolve its communication and customer connection strategy.  You'll take a look at Social Media case studies in corporate America - what's worked well and what's been unsuccessful.


1:00pm - 1:50pm
Optimizing your Email Program for Social Media, Mobile and Nurture Marketing
Download This Presentation
Buchanan will discuss how your email program is the backbone communication tool connecting all of the other online marketing channels together (social media, mobile, search, e-commerce, and customer lifecycle or nurture marketing). Instead of operating in silos of information for your online users, learn how to optimize across all of these marketing channels.
Ryan Buchanan, Founder/CEO of eROI


2:00pm - 2:50pm
Corporate Blogs - The Central Point for Your Social Media Strategy


3:00pm - 3:50pm
The Science of Greater Online Lead Generation
Download This Presentation
Brian Massey, Conversion Scientist, Conversion Sciences
Heather Lloyd-Martin, President & CEO, SuccessWorks, Inc.
Who wins in the online marketing game? The company that generates leads at the lowest cost. With the cost of search advertising being driven higher every month, where will the battle be won? At the conversion points. Join Brian Massey and Heather Lloyd-Martin and they discuss the skills needed to convert more of your traffic into leads.  Attendees will learn:

• How conversion optimization reduces the cost of search advertising
• How each incremental gain in conversion rate delivers big gains in lead generation
• The primary factor in successful landing pages
• How conversion can be measured and increased over long sales cycles

Attendees will leave with a complete understanding of where to focus their online marketing dollars for biggest business impact.


3:50pm - 4:30pm
InnoTech Happy 45-Minutes Reception
Inside Exhibit Hall E


7:00pm - 10:00pm
2nd Annual NW Social Media Awards (SoMe Awards) & InnoTech After-Party
Honoring the best social media projects, programs and campaigns in the Pacific Northwest! 
Have a social media project to nominate?  It's not too late!


eMarketing Summit Sponsors & Partners