Speaker Bios

Anthony Ulwick, author of the bestseller, What Customers Want, and founder of Strategyn, an international innovation management consulting firm, is revolutionizing the field of innovation. While others claim innovation is a disorderly process that cannot be organized, Mr. Ulwick knows that innovation, like any other business process, can be organized into an efficient process with predictable results. This isn’t just talk or pie-in-the-sky thinking. What sets him apart from the theorists, academics, and other leading experts in this field is that he has already done it, proven it, published it, and patented it.
 
 Mr. Ulwick’s thinking, which is years ahead of the curve, confronts the false beliefs held by other innovation thought leaders. For example, in a recent interview with the executive education leader HSM, Tom Peters, who has been hailed as the guru of gurus of management, is quoted as saying, “Nothing is more important than innovation, but if you think you can organize it you are nuts … really nuts. Orderly innovation is an oxymoronic phrase, believed only by morons with ox-like brains.” 

But that outlook and many other popular beliefs about innovation, Ulwick says, “are just plain wrong – the product of age-old myths, lack of vision, and outdated thinking.” Mr. Ulwick has energized innovation with new thinking that exposes this and other myths.